Building two brands from the ground up has not come easy for Doe Deere.
Her passion has served as the driving force to her success from the moment she became an entrepreneur.
Passion along with authenticity is what she believes is critical for all women to hold as they create the life of their dreams.
Deere is the founder of the jewelry line, Poppy Angeloff. It’s an eponymous brand that is Victorian inspired for the millennial woman.
It is steadily growing and on track to break 2018 sales. If one knows Deere, then they know that this is only the beginning.
Deere initially became an accidental entrepreneur. She and her husband founded Lime Crime cosmetics only after generating buzz from followers on her makeup artistry skills.
As she began to receive countless inquiries into how she was creating her signature and eye catching makeup looks, Deere dove head first into turning her gift into profit.
They started small and struggled to find a manufacturer that would take on a small company, but eventually they did land a manufacturer.
From there, success seemed to come overnight. Selling out their first 1,000 eye shadows in every color within a week.
For ten years, Deere and her husband owned and operated Lime Crime. In 2018 they sold the company.
Now their primary focus is expanding the Poppy brand.
After over a decade of entrepreneurship, Deere believes in holding steadfast to three rules in order to grow a business such as Lime Crime or Poppy Angeloff.
The first is maintaining passion for what you are selling.
The second is to truly put yourself in the role of the customer.
The third is to take risks.
Combined, these rules have served as the backbone for Deere going from just an idea to a multi-million dollar brand, two times over.
And it is this advice that is currently inspiring countless women to live authentically and follow their passions.