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The RealReal is a favorite in the world of online consignment shopping and they have been proving why they were recently expected to be valued at around a billion. While their customers enjoy being able to make and save money by participating in the consignment process, they are also excited to see that they are able to reduce their environmental footprint by purchasing items that are pre-owned. The company has begun sending their many customers emails that detail just how much of an impact they are making on the world simply by shopping and selling on The RealReal. Along with telling them the good things that they are doing for mother nature, the company also includes a rundown on just how much good they have done for their pocketbook.

The emails are sent out to the customers of The RealReal on a yearly basis and many people are surprised by just how much money and emissions they are saving by purchasing used luxury goods. While the customers enjoy being able to see how much they have saved monetarily, the company reports that the environment impact motivates them most of all. They track everything from reduced greenhouse gas emissions, miles driven to produce the products, and even how much water is used in the process. All of these things add up quickly and The RealReal is showing how much shopping smart can help the world. The company knows how important it is to keep consumers educated and are working hard to do it through a science team that operates within the company.

The RealReal has become a popular place to clean out closets and to save money on great clothing and accessories. While a lot of people are hesitant to buy luxury online, the company guarantees the authenticity of every product that is sold on their site. In addition, each item that is sent in for consignment is professionally documented and photographed to ensure that customers are getting exactly what they are expecting. Consignors have reported that they are happy with the simplicity of the process and being able to use their earnings to purchase items that they enjoy.

There are only a few online luxury consignors as interesting and inventive as The RealReal, which is something the brand is aware of. This is part of the reason it is attempting to grow in other ways. The brand just opened a pop-up in New York City, and it was a total success, which has prompted the company to do more of these in 2018.

Real street-level stores give online stores the kind of presence it needs to continue to shine and truly connect with fans in a genuine way. The in-store experience is something that the brand wants to revolutionize, which seems to be connecting well with the company’s many fans.

Allison Sommer, who is the company’s director of marketing, is pretty excited about opening more of these locations in prime locations. Sommer spoke at the FutureStores conference, which was held in Florida, about some of the many exciting things the company is doing with these pop-ups. The idea of turning an online brand into a regular brand seems quite powerful. The store is not opening with name recognition problems since it already has a strong online presence, which minimizes risk.

The RealReal opened up in New York back in 2016 and saw great success, but there are other locations where it has tried a pop-up like in San Francisco. There is no telling how many cities are going to get to experience what the RealReal is attempting to do, but it is an exciting time for the company’s customers.

The company has been making it a goal to hire people who have worked with high-end fashion brands. The reason RealReal has been doing this is to make sure that their pop-ups give their customers the kind of experience they are longing for.

The RealReal wants to ensure that customers feel taken care of and feel like their taste sensibilities are truly appreciated by the brand. Hiring people who know fashion and are passionate is a major step in that direction. There is no telling how far the RealReal brand can get by engaging its customers in this new but traditional way, but it seems obvious that the strategy is working out for them, so who knows how many other online brands can make the transition, too?