The Chainsmokers is an EDM band that hails from New York City. They have been around since 2012 and this group is one of the most popular EDM/pop bands today. The group has millions of fans in the U.S. and around the world. Chainsmokers is primarily known for their up-tempo EDM laced jams. They performed in the New York City area for two years before gaining critical success with their first hit jam Selfie in 2014.
Selfie helped to pave the way for their future hits which came in 2016. Don’t Let Me Down featuring Daya was their first major hit. This song came out in 2016 and it peaked at number 3 on the Billboard Charts. Later that year in March of 2016 they released Closer and it peaked at the number 1 position on Billboard. Paris came out in January of 2017 and it swept the country. The song peaked at the number 6 position.
In 2018 the Chainsmokers have released another song called Sick Boy. This song was a serious departure from their previous music. Sick Boy was a tune that had a lot of dark overtones. It was about the state of humanity and how divisive life is in America. The Chainsmokers stated that they wanted to do this song because it was time to switch their music around. They believed that their songs about love and romance were dated and needed to release something different.
Another reason why they went for a darker and different sound had to do with the market. The Chainsmokers realized that a lot of the music that was being produced sounded too much like their own. They had to push in another direction to get away from that repetitive musical style.
Many critics have a mixed reaction toward the song and the fans generally like it. However, the song only made it to the 65th position on the Billboard charts. Only time will tell if this song will go on to become a big hit like some of their previous recordings. People should also note that Chainsmokers new sound and approach to music will probably make them less commercially successful than in the past.
Desiree has confirmed what the entertainment industry has been missing all along i.e. the management. She has turned things around at the Tidal platform, rejuvenating the platform subscription to a stunning level amid several tumult and uncertainty regarding the survival of the platform. Tidal- a minor player in the music streaming industry- has been on its knees in the recent past with management ever changing and executive member stepping down, leaving the firm at a management crisis point. With the help of Desiree Perez, the company has regained its momentum and is catching up with the market at a relatively faster rate.
Thanks to Desiree’s prudence, Tidal business has managed to sign several multi-million dollar contracts that have been attractively profitable to the artist and the business in general. This has transformed operation in the business with artists gaining confidence and fans alike subscribing into the platform in large numbers. See crunchbase.com to have updates of Dez activities.
With strong negotiation skills and accounting abilities, Desiree Perez has seen secured several lucrative deals for the ROC Nation artists in the recent past. She is credited for seeing through the lucrative deal between Rihanna and Samsung among other. But again one would say that she is capable of doing all these due to his familiarity with the business in the entertainment industry. Her husband, Juan Perez, is the guy behind the ROC Nation Sports Department check her here. With such support and combination, it was within her capacity to do everything that could raise a Tidal business.
About Desiree Perez
Desiree is a house hold name in the music entertainment industry. As a producer, she is known for organizing several classic tours especially the 2014 ‘On The Run Tour’ by Beyoncé and Jay Z. she is also known for revamping Tidal business, signing huge deals and taking the music streaming platform to another level. Additional article on businessinsider.in.
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Though living in a world dominated mostly by men in different fields, women are also trying to thrive to compete for the same positions. In fact, companies that are headed by women are doing far much better. They do their job more diligently and are eager to make the company successful, and more so to offer quality service to the customers. Desiree Perez is one of those women who are at the top of the game in the world. In the music industry, she is famous for being the Executive of Tidal Company, which offers music streaming service based in the United States. She has all the qualification for this job. Check her activities on crunchbase,com.
The music industry has a lot of challenges than any other industry due to its immense growth, but Desiree Perez has conquered all this. Before she stepped in, there were other Executives who stepped down, but Desiree has remained focused to make substantial growth in the company. Desiree Perez has an exquisite communication skill which makes her a tough negotiator making great deals. Some of the partners of this company are famous, and great musicians like Jay-z, Rihanna, T.I, Beyonce, and Kanye West. Desiree Perez has guided them to become successful in letting their fans stream their music anytime anywhere.
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Quality is what everybody is looking for in the market especially in the music industry. Desiree Perez has been able to reach this target for the customers by producing high -quality music streaming app. Renowned musicians have released albums through Tidal, and they are doing very well in the market. She has put the company back on the track by attracting many customers and other companies like Samsung, Spotify and Google also showing interest to partner. Desiree Perez has her own business, and this experience has made the company run smoothly. She has changed the world through her efforts to the industry.She believes that whatever a man can do, a woman can also do; and even do it better. Follow Dez on her tumblr.com page.
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