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Susan McGalla is the perfect example of the saying what a man can do a woman can do better. Born in East, Liverpool, Ohio she was raised together with two brothers by a father who was a football coach. No one cut her any slack because she was a girl and growing up she understood that when it comes to work, there are no jobs for men or women, everyone creates their opportunities. She attended Mount Union College where she received a bachelor’s degree in business and marketing.

She began her career working in different managerial and marketing positions at Joseph Home Company from 1986-1994 and later that year joined American Eagle Outfitters. She first held the position of divisional merchandise buyer in women’s clothing. During this period all the executive slots were occupied by men and Susan McGalla had to work her way up the ranks to become its Chief Merchandising Officer and President. As a career woman, she is an inspiration to other women, and according to her, most of them seek an authentic perspective and would like to be seen as executives and not just women. Susan left American Eagle Outfitters in 2009 and joined Wet Seal Inc. as its president in 2011. When she left the company, McGalla founded P3 Executive Consulting and holds the position of Creative Development and vice-president of Business Strategy at Pittsburgh Steelers.

Women initiatives that seek to support them miss the main issue that is women supporting women in business and according to Susan McGalla creating sponsorship changes will assist in breaking the cycle of gender discrimination cycle. The Sponsor would advocate for women to lead important projects and assignments while still mentoring the women making organizations gender-diverse. Susan herself has never thought she was entitled to anything because she was a woman or carry a chip over her shoulder due to prejudices. She works on empowering more women to take up executive roles in their organizations, and she has spoken in numerous women conferences asking the women to emulate her approach and attitude as they traverse the male-dominated work environment.

As every sector gets more competitive and people continue to look for new marketing methods to increase their sales and revenue, using unique marketing mediums has become essential. It is where the online marketing comes in. It is cheaper than traditional forms of marketing and the impact of online marketing, when done correctly, lasts for a very long time to come. There are many companies out there that provide online marketing services and offers free first consultancy as well, but one must always choose a trusted name in the search engine marketing industry. It is because it is a service that has an abstract form that cannot be measured by layman quickly, and the results you get from the search engine marketing techniques may not last for the substantial amount of time if implemented implicitly.

White Shark Media is a trusted search engine marketing firm that has been around for many years and has provided search engine marketing services to numerous small to medium-sized businesses. The company understands the importance of online marketing in today’s world and has helped multiple companies to sea-change their turnover entirely by assisting them to reach out to new clients and explore new markets. Search engine marketing supports the company’s website to rank higher on the search engine pages and improves the branding and marketing efforts of the company as well. More and more people get to know your company through the online marketing techniques implemented by White Shark Media. It is evident from the White Shark Media Reviews of various clients of the company that the firm gives hundred percent to every project they take up.

If you are serious about taking your business to the next level and want to ensure that you get the kind of popularity and positive response you expect from online marketing, then consulting and hiring White Shark Media is an ideal option.