Doe Deere was able to start a beauty trend of expression through bold pigments. With no intention at all, she created cult like following of makeup lovers. Eventually, the beauty blogger began to see she could create her own brand to sell to these cult like followers. Lime Crime was born to be a brand that allowed a person’s inner unicorn to come to life. Doe Deere herself has always had a personality that is expressive and that stands from something. By her creation of this fun loving brand, she has allowed other women to feel empowered and expressive.
Doe Deere’s entrepreneur hustle is birthed out of voyage from Russia to America. Her, her mother and her sister encountered a lot of hardships to live a successful and happy life in America. Back in Russia, as a young child she always dreamt of coming to America. She saw the United States as a place of hope and new beginnings.
When Doe Deere and her family landed in the United States, when she was a teenager she quickly began to see the United States was a great place but was not always a perfectly painted picture. Her mother’s accounting income supported the family for a short period of time but eventually the family was evicted from their home. They had to find refuge in staying in shelters and eating at a food pantry.
These were the bleak but instrumental moments for the future beauty boss. Doe Deere saw the struggle. She lived through the struggle. But she did not let the struggle overcome her. Instead, she turned her passion into a career that began as beauty blogging. She began fashion designing. What really caused her to take off was her makeup company Lime Crime. What was once a beauty trend of brightly colored eyelids and hot pink lips became the foundation of what is today Lime Crime. Lime Crime is a makeup brand that supports aiding animals that have been neglected or abused. Her brand does not test on animals and her brand fights back against those that do test on animals.