Steve Lesnard has had 20 years of experience with successful marketing campaigns for some of the biggest brands in sports. In order to have a successful campaign, being clear about the intentions of your marketing is very important. Customers want clarity and transparency in what they are purchasing and it’s important for brands to provide that for them. One of the things that Steve Lesnard has found to have a huge impact in marketing is videos as they are able to tell stories in a clear way if done correctly. Tied in with the power of videos is the power of marketing through social influencers. If the influencers have an authentic connection with the brands that they are promoting, it can have a positive impact on their followers which will make them want to purchase the products for themselves.
Since childhood, Steve Lesnard has been engaged in sports. He knows how important physical fitness is to our health and well-being in general and is happy to see more people putting a focus on it. With all of this emphasis being put on taking care of yourself, it’s important to make sure that customers know the different products that are available to them and to provide products that will help them along their journey. Customers are expecting more after years of practices that made them lose trust in certain brands. They want customer service to be top notch and they are expecting their products to be high quality and up to the expectations that they have built because of marketing.
In order to get the products to the people that want them, Steve Lesnard has been embracing big data and the immense amount of benefits that it has for marketing. There are a lot of tools available that can benefit almost any campaign that they are used on. Marketers spend a lot of time studying these tools in order to figure out different ways to apply them to create the most effective campaigns possible. It’s important to make sure that you are applying the right data to the right audience in order to have the most effect.