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L’Oreal is a very well-known beauty brand where Dan Bethelmy-Rada is the Global Brand President of its professional products division. He has served for both L’Oreal Paris and Garnier brands and is a skilled marketer and leader who has been able to hire the right kind of people for the company. Dan Bethelmy-Rada knows how to maximize the potential of a team as Ideamensch conducted an interview with the individual on his career in the business industry and advice to others for finding success. Right from the start of the interview, the businessman credits traveling around the world to learning many new things, along with being involved in a study abroad program called AFS-USA, where he learned a lot about business. He has had quite a journey in his life, being born in Venezuela to then living in the United States for many years before moving to Paris. He also discusses his passion for photography, although he knew that he wanted to make a career in business as he attended the International Business at Sorbonne University located in Paris. Dan Bethelmy-Rada than got the job at L’Oreal and the rest is history as he credits both his experience and schooling for getting the position with L’Oreal. On the next question, Rada describes that his days can be vastly different from tackling many projects, developing products, surfing social media, attending meetings, or meeting with clients. He uses a metaphor to compare photography to business in bringing ideas together while giving life to it. Finding inspiration for him can be pretty simple to it stemming from photography he sees to working in his team or seeing trends. The individual is very excited in the potential of social media and marketing, along with what companies can do in the future with this advancement of technology. When it comes to the beauty industry he is excited to see new fashion and colors that arrive. Dan Bethelmy-Rada mentions that one habit that makes him productive is being able to balance his family and work life. He likes to always stick to a plan and works around the clock wherever possible. In the final half of the interview, he credits other businessmen and CEOs such as Jeff Bezos and Steve Jobs for influencing him and recommends the book “Tangled.” He advises others to continue learning, making mistakes but learning from them, and continue dreaming.

Ideamensch article – interview recap

Jeunesse is a direct selling skincare brand distributed through its worldwide network of distributors. The Jeunesse line of products was developed in connection with several leading doctors who specialize in preventative and anti-aging medicine. The company provides many incentives for its distributors who reach certain achievement levels in the amount of products they sell. The most prestigious one is the Diamond Discovery trip which is held each summer for Jeunesse distributors at the Diamond Director level. The Jeunesse Kids Foundation is the company’s philanthropic outreach. It is focused on breaking the cycle of poverty to lift children towards a better future.

There are eight Jeunesse skincare collections: Finiti, Instantly Ageless, Luminesce, NV, Reserve, RVL, and Zen Bodi. Zen Bodi is a line of weight management products designed to be used alongside an active exercise regimen. The Zen Pro Protein Powder combines rice, pea proteins, and whey. It comes in vanilla and chocolate flavors and is sweetened with stevia leaf extract. Zen Pro was developed to be easily digested in protein shakes. Zen Shape supplements are another element of the Zen Bodi system.


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RESERVE is an antoixidant fruit blend with a sweet berry taste. Antioxidants combat the oxidation process that produces free radicals and can damage the body’s cells. RESERVE, like the Zen Bodi collection, is designed to complement a healthy, active lifestyle. The main ingredients in the RESERVE blend, including dark sweet cherries and blueberries, are balanced by aloe vera, grape seed extract, and green tea to provide full-body support.

Instantly Ageless is a cream designed to reduce the appearance of aging on the skin, including fine lines, wrinkles, and discoloration. A live demo on the Jeunesse website shows the cream working in just a few minutes. Each vial can be used more than once and on different areas of the face.

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