Very early in his remarkably multifaceted career, Seymour Segnit learned key insights about the psychology of a potential customer.
To convert a prospect into a buying customer the seller must find a way to produce a certain “Wow Factor.” That might be anything, such as giving them something free they weren’t expecting or going the extra mile to solve a customer problem. But whatever you do, it has to be so memorable it will make the buyer say, “Wow!”
Seymour Segnit also learned that customers don’t always shop on price. In fact, he discovered while managing a ski resort that prospects will buy more and at a higher price from a person they like and trust, rather than save money by buying from a person or company they don’t like or trust.
Thus, Segnit began has always endeavored to incorporate a “Wow Factor” in everything he developed or was involved in selling. The latest thing he wants to sell is the MAGFAST charger. Invented by Segnit, MAGFAST is a series of small charging units that can power-up the myriad of devices that populate our lives, everything from smartphones and fitness bands to computer tablets and smartwatches. Find More Information Here.
The individual charging blocks of MAGFAST have embedded within them retractable cables and connectors of all possible formats. You’ll never go looking for a connector again. The blocks of MAGFAST are magnetized so they stick together to form a neat and sleek unit. It creates a single charging station that eliminated tangled masses of connectors and devices. MAGFAST also handles wireless charging and there is a unit for the car. It has a portable power device for charging on the go.
Seymour Segnit raised start-up cash for MAGFAST with a wildly successful Kickstarter campaign. He called crowdfunding methods a game-changer for new (or seasoned) entrepreneurs today. See This Article for more information.
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