Brazilian Financial Publisher, Empiricus, Making a Difference in Private Stock Market Engagement Rates
Independent financial publisher, Empiricus Research, strives to bring valid market information to the Brazilian population. The company is a joint effort of Felipe Miranda, Rodolfo Amstalden and Caio Mesquita – all Brazilian entrepreneurs – and the American finance information provider, Agora.
As of now, Empiricus has 350,000 paying readers and has plans to increase its readership. So far, revenues have been enough for Empiricus to buy into half of The Antagonist, another publisher run by Mario Sabino and Diogo Mainardi.
Apart from becoming a more successful provider, Empiricus also has a larger goal to pursue, which is to bring a significantly larger portion of the Brazilian public into the stock market. Brazil currently has about 1 million stock market investors. This statistic is well short of the aspired-to 5 million by this time.
5 million happens to be where South Korea was nearly a decade ago. And by contrast, half the population of the US is investing. Even South American countries, such as Chile and Colombia, are more engaged than Brazil.
However, 1 million is a sign of interest and a notable figure, which Empiricus sees as a likely audience for its publications as this statistic consists of already-active investors who would be interested in further insights.
When they joined with Agora in 2013, it concentrated on the advantages of digital media, which resulted in a wider reach. Empiricus then leveraged it to help a larger audience gain personal control of assets that had previously been managed according to the advice of bank advisors. See This Article for more information.
As a consequence, Empiricus subscribers have begun opening personal accounts. In fact, subscriber stock market engagement has jumped from 35 percent to 60 percent. Find More Information Here.
Empiricus is also working to optimize its reach through the Salesforce personalized email segmentation service and the Salesforce Einstein email chatbot feature, making subscriber interaction and engagement even easier.
Follow them on https://twitter.com/empiricus?lang=pt