Steve Ritchie is the new CEO at Papa John’s pizza and he recently highlighted some positive takeaways from the company’s new Voices of Papa John’s advertising campaign. The ads feature actual employees as well as franchise owners and seem to be striking a chord with the public. In its nascent stages, the effort has helped shift the public’s perception from negative to neutral.
It is one example of Ritchie’s efforts to forge a new path for the company under his leadership. He began as CEO in January of this year and has implemented other changes as well.
The authentic tone of the ads has helped the company start to recover from negative publicity from months past. Customers have been connecting with the everyday people that staff Papa John’s locations. Owners and workers alike share the spotlight with their personal stories and have helped shift the narrative to something very much positive. The initial results show promise for the weeks and months ahead.
Another aspect of changes initiated by Ritchie is a renewed focus on Papa John’s brand differentiation. “Better Ingredients. Better Pizza” has become associated with the company and it will be expanded upon to include new areas as well. New products, customer experience, and a focus on team and community will help broaden the better concept at Papa John’s.
CEO Steve Ritchie has also been the catalyst for a restructuring of Papa John’s executive suite. He indicates that it will help the company renew its focus on customers. This includes four new Vice-President positions that will strengthen the efforts to put customers first. Analytics and Technology is one example of this restructuring and focus on customers.
The new strategies that Steve Ritchie implemented at Papa John’s have helped set them on the path of recovery. The quick actions and promising start may prove to be a difference maker in the history of the company.