The Middle East is a great market for any business to establish itself successfully. Bhanu Choudhrie seems to thoroughly understand this, and that’s why he is leading his company, C&C Alpha Group, to establish itself in this market. C&C Alpha Group is one of the best performing venture capital firms on the globe. Successfully establishing itself in a market as lucrative as the Middle East will have numerous benefits to the firm. Recently, Bhanu was interviewed by Arabian Business where he discussed his plans to lead C&C Alpha Group in establishing itself in this market. Learn more about Choudhrie at acq5.com
The three-way approach
In this interview with the Arabian Business, Bhanu Choudhrie said that his firm would be taking a three-way approach in establishing itself in this market. This three-way approach will include facilitation of air transport, provision of clean water and power, and promotion of tourism. To facilitate air transport, C&C Alpha Group through its Alpha Aviation School based in Sharjah will be training more pilots. This increase in the number of pilots trained is to meet the growing demand for well-trained pilots in the Middle East. On the other hand, this firm is looking to increase the output capacity of its Alpha Utilities’ Seawater Reverse Osmosis Desalination plant from 0.5 million gallons a day to over 2 million gallons a day. C&C Alpha Group is also looking to produce electricity at this same plant. On the tourism side, this firm is more leaned towards Saudi Arabia. Bhanu Choudhrie said that his firm would be setting up holistic wellness hotels in this country under its hospitality subsidiary, Shanti Hospitality Group.
Making safer investments
Bhanu Choudhrie pointed out during this interview with Arabian Business that despite the aggressiveness of his firm, he was looking to make safe investments. He said that the firm chose the Middle East as its expansion front as the markets in this region are less susceptible to downturns. In addition to this, Bhanu Choudhrie said that Middle East’s investment potential was still under-tapped. This presented his firm with a unique opportunity to grow in the region with the expansion of the market.