Guilherme Paulus: How To Succeed In Brazil

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Brazil is in the midst of an economic expansion unlike any it’s experienced before. Much of that growth comes from the tourist and hospitality industries. Millions of people flock to Brazil’s sandy beaches and festive culture every year. It wasn’t too long ago that many people didn’t know about Brazil’s party lifestyle.

In the 80s, not many people explored Brazil beyond Rio de Janeiro and Sao Paulo. Thanks to people like Guilherme Paulus, renowned hotelier and entrepreneur, Brazil is a top international tourist destination. Guilherme Paulus brought a different perspective to the touring industry.

Before starting his own company, he worked modest jobs which gave him experience in a managerial capacity. When he was 24 years old, he had a semi-professional conversation with Carlos Vicente Cerchiari, then a state deputy. Cerchiari shared with Paulus his dream of establishing his own touring company in Santo Andre.

As Cerchiari spoke, Paulus’s mind exploded with ideas, eventually filling his head with aspirations of owning his own business. At that time, Paulus worked in Sao Paulo and didn’t have any money to invest in the venture. Seeing potential in Paulus, Cerchiari agreed he’d fund the company as long as Paulus brought his hardworking, useful innovation to the company.

Soon after, they opened the first CVC tourist agency in a high foot traffic area of Santo Andre. Four years later, Cerchiari moved on, leaving Paulus to continue the dream alone. By the late 80s, Guilherme Paulus decided to introduce chartered flights to the agency’s list of services.

Throughout the 90s, chartered flights became so popular among both domestic and international tourist, Paulus sold 100,000 seats in VASP in less than a year. The 90s was also when he decided to establish his own company, GJP Hotels and Resorts.

Currently, GJP Hotels and Resorts operates more than 20 hotels and resorts in vacation destination cities like Maceio, Recife, Salvador, Sao Paulo, and Rio de Janeiro. Guilherme Paulus is also proud of how many jobs GJP created for the Brazilian people.

For more information about Guilherme Paulus, just click here.

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