Previously a medical doctor in the north and northeast areas of Brazil, Carlos Alberto de Oliveira Andrade is the Founder and current President of the CAOA Administrative Council. Perhaps by chance, when he paid for a Ford Landau in Campina Grande, Paraiba, he never received the vehicle because the dealership went bankrupt. Instead of cutting his losses and moving on, he proposed that the bankrupt dealership be signed over to him, which was agreed upon. Carlos Alberto de Oliveira Andrade then founded CAOA in 1979 and in less than 6 years, he became the largest Ford dealership in Latin America.
In 1992, CAOA became the official and exclusive importer of Renault cars and it became the leader in imported cars sales in Brazil for 3 years. When Renault came to Brazil in 1995, it took over the Renault imports and Carlos Alberto de Oliveira Andrade’s company was still in the market but ranked 9th in the country.
CAOA also succeeded in importing the Japanese brand, Subaru in 1998 and tripled its sales in less than a year’s time. In 1999, CAOA imported Hyundai and was found success selling the Tucson vehicle. In 2006, CAOA had become the largest Ford retailer in all of Latin America in addition to becoming the exclusive distributor for Subaru and Hyundai vehicles in all of Brazil.
In an post from Contrate Palestras, in 2007 CAOA moved on to start its first Hyundai factory located in Goiás. Here they were able to distribute its production line to all parts of the country in addition to exporting products to neighboring countries.
So far, CAOA has been producing Hyundai vehicles for over 11 years in Brazil. Carlos Alberto de Oliveira Andrade’s CAOA not only has been successful enterprise through the production and sales of the Hyundai brand in the country, but it has also won many awards and accolades for their accomplishments.
Carlos Alberto de Oliveira Andrade has also produced Chery vehicles in Jacareí for around a year and sees Brazil as a strategic country for sales of these vehicles. Additionally, CAOA Group has committed to invest around US$2 billion over the next 5 years.