The list for Billboard’s Women in Music for 2017 is a representation of the best current tastemakers, influencers and dealmakers. This includes negotiating contracts, protecting rights, discovering talent and making records. It was no surprise to see Desiree Perez’s name on the list. She has been instrumental in Jay-Z’s career, a pillar for Roc Nation, and is one of the toughest negotiators in the business. Desiree Perez worked magic by getting Sprint to invest $200 million, and when Jay-Z’s release hit the Number One Album on Billboard 200, the deal became gold. Sprint then offered a free download sponsor for a million people, and prior to the albums release, it has already earned a platinum plaque. Due to the business savvy and efforts of Desiree Perez, the album units reached 600,000 and became the marketing campaigns crown jewel.
Desiree Perez made a name for herself in the music industry despite the fact it is predominately run by men. Men occupy nearly all the leadership roles, but she proved she can work as hard or harder than anyone else. She did so much more than survive, she prospered, and received recognition for her efforts. She is paving the way for women trying to make a career in the music industry. She controls tour management, contract negotiations, the development of talent and music production. Even though it is anything but, she makes it look easy. There is no doubt she has become an asset to the industry. To know more about her click here.
There are numerous factors that determine the list for the Women in Power of 2017. These are carefully weighed by a committee consisting of Billboard reporters and editors. This includes the nominations by colleagues, peers and superiors. The impact these individuals have on the behavior of the consumers is measured using sales, charts, social media impressions, streaming performance, career trajectory, their impact on their industry and the audiences of television and radio.
Her Twitter Profile: https://twitter.com/desireeperez01