Honey Birdette, an Australian lingerie brand, has just released it USA website that is dedicated to e-commerce. Honey Birdette also has plans to increase its current UK based stores from the total of three to a total of 40 by December of 2018.
The Honey Birdette brand was established by Eloise Monaghan in the city of Brisbane in 2006. After seeing a nearly 400% increase in sales over the past year, a USA site as well. The USA site is designed to greatly improve the consumers’ experiences with faster delivery time, and even free delivery for orders greater than $50.00. The USA customer will have a wider product range and easier returns.
Honey Birdette also seeks the possibility of retail locations in the USA. In the UK, Honey Birdette has stores in three locations, which are in Covent Garden, Leeds’ Victoria Gate and also Westfield White City, with hopes of increasing this number with another 37 stores in the UK. These stores are targeted to be in, Leeds, Liverpool, Newcastle and Westfield Stratford and other locations.
In Australia, where Honey Birdette started, it has a total of 55 stores. The Honey Birdette group is also targeting other premium European locations as well.
Average premium label prices are around £35 for briefs, while bras are labeled at approximately £60 each. The private investment company, BBRC, backs Honey Birdette.
Honey Birdette came to be in 2006 with the mission of putting more sensuality into the Australian bedroom with provocative lingerie as well as luxury bedroom accessories. Honey Birdette features many products including high-end bedroom toys and beautiful lingerie that are specially produced in order to increase pleasure in the bedroom.
In visiting a store, one can immediately identify the flirty and sensual aura and beautiful decoration as well as being served champagne.
Honey Birdette locations also feature toys and items for sensual games which will not only increase the pleasure in the bedroom but will also empower women. Honey Birdette collections feature lace detailed lingerie to even S&M wear. Honey Birdette is led by Eloise Monaghan, who is the Creative Director. She is dedicated to making sure Honey Birdette’s collection is complete.