For a very long time, purchasing lip balm involved looking through supermarket or drug store aisles for little Chapstick cylindrical tubes. The lip balm sticks were quite ordinary with active constituent lists plastered on the packaging material. The lipsticks originally came in tasteless flavors and spring for mint or cherry flavors.
Later on, there came the age of the EOS pastel-colored spreads of lip balm. This new brand took over the market in the Walmart, Target, Walgreens, Amazon and Ulta. In fact, most celebrities like Christina Aguilera, Kim Kardashian, and Miley Cyrus were spotted utilizing this new brand of lip balm. EOS lip balm has since been fashionable with most of its brands featured in many fashion and beauty magazines.
The company that was initially created by only two hundred and fifty million expenditure is now the second best marketing lip balm company in the United States. A study by the Kline acknowledges the EOS lip balm company to have individually pushed for its growth in the ever-changing oral care division. The lip balm company currently makes multi-million transactions weekly and has promising future expectations. Motivated by the market for organic and natural products, the Corporation predicts billion dollar steady increments by the year 2020.
Sanjiv Mehra, the company managing partner and co-founder, believes that his business has taken significant steps in building up the necessary information on the business products and distribution methods. The co-founder also understands that it is essential for consumers to know a little bit more about what the business is and what values it stands for.
The company points out that the corporation is devoted to creating products specially made for the woman daily experience. The Corporation endeavors to fashion innovative products that create variants of the market products.
Mehra points out that in doing so, the company commits to presenting products that are longer lasting, consistently pleasurable, and effective.