The founder of Mullen Lowe Agency, Jose Borghi, is one of the most powerful advertisers in Brazil. He has created high-profile campaigns including the Parmalat Mammals. This advert featured children who were dressed as animals. They sang jingles with Zeze Luciana. It was nominated as the most influential advert of the year.His story is full of amazing effort. Jose makes decisions based on facts. He never knew his career until she visited her sister at work. She worked at a local advertisement company. Her journalism career was one of the best examples that Jose used to venture into this business. While she was in the third year in high school, her sister invited her to visit her at work. During this time, Jose went to attend a performance that was scheduled on television. He was amazed at the scenario. Mullen Lowe Brazil knew what he wanted to do after school. His career set off. He wanted to earn as much money as the owner of that television commercial company.
Jose Burghi, born in Presidente Prudente, graduated from PUC campaigns with a bachelor’s degree in journalism. He majored in an advertisement. In 1989, he landed his first job at Standard Ogilvy Company. Before working as a long-term writer in the company, he decided to move to the agencies. His career was developed when he worked in companies like DM9, FCB, Leo, and Talent Burnett. He decided to open his company with his experience. He co-founded BorgErh with his partner Erh Ray. During this time, there were no banks or financial institutions to borrow money from. There were limited investors in the country. For this reason, he worked hard to ensure that the company was fruitful. His business provided solutions in media planning, service, and creation management. For this reason, he gained further evidence in internal marketing. Moreover, his company expanded to cater for the international marketing needs.
Jose believes in his ability to develop a working solution to any problem. In any situation, he has everything in experience to formulate logistics. He realized that no one could help him make his company a better place in the world. He understood that his efforts had a great impact towards profitability. Therefore, he had so much to achieve his results. Jose has partnered with companies like Editora blog, Fiat, Delta Airlines, Electrolux, Unilever, Starbucks, Asia Motors, Coral Paints, Alparagates, Bunge Group, and much more. He has a different solution to marketing problem.