For a few years now, companies have been combining premium meats like salmon and lamb to make quality dog foods that are free of grains. A number of traditional pet food companies are now upping their game, since so many smaller companies are beginning to dominate the market. For instance, fairly new companies like Blue Buffalo and Freshpet who are offering healthy meals for dogs that are very similar to human food.
For instance, Purinastore’s line Beneful is filled with lots of natural ingredients that are formulated to give dogs stronger teeth and a shinier coat. Beneful also offers treats flavored with bacon and peanut, since these are ingredients that dogs love. Purina has a website fro Beneful that allows pet owners to customize their dog’s foods based on nutritional needs. Colgate-Palmolive also has a dog food that helps animals lose weight. Nutro Farm’s Harvest line from Mars Petcare also has ingredients like cranberries and blueberries, which are freeze-dried in order to lock in the most nutrients.
Home Delights from Cesar (a Mars company) like Beneful also sells entrees like beef stroganoff and lasagna for dogs. Milo’s Kitchen, which is part of J.M. Smucker Co., sells products like grilled beef burger dog treats and duck jerky that is free of unnatural colors and flavors. The Smucker company recently acquired Milo’s Kitchen for $5.8 billion, which goes to show that more pet owners are choosing gourmet foods for their dogs. There’s even a market for older dogs. Purina has recently introduced its Bright Minds line, which includes foods made from medium-chain triglycerides. This fat is made from coconut, which makes it easier for dogs to metabolize food.
For further proof that the eat-like-your-owner philosophy has been working when it comes to dog food, premium dog food sales have increased by 45 percent to $10.5 billion in the United States since 2009.